Today at APM there was a mini launch event of Nike’s world cup products. Well, to be more exact, the launch of Nike’s Joga Bonito campaign. Joga Bonito, is apparently a phrase in
Bonito is a name given to various species of medium-sized, predatory fish of the genus Sarda, in the mackerel family, including the common or Atlantic bonito (Sarda sarda) and the Pacific bonito (Sarda chiliensis).
(Er, what? Predatory [sounds very adidas]? Sarda [not sardines]? I don’t care. It is in the mackerel family, so at least it tastes delicious.)
(I couldn’t find much really. But separately, I found listings for “Joga” and “BonitA”)
“Bonita Magazine is an international men’s magazine aimed at the Hispanic/Latin market based in the
As of the 2000 censusGR2, there were 12,401 people, 4,179 households, and 3,397 families residing in Bonita. The population density was 977.2/km² (2,533.3/mi²). There were 4,281 housing units at an average density of 337.3/km² (874.5/mi²).
The per capita income for Bonita is $31,131 .
For comparison’s sake, here are the stats for our motherland HK:
Hong Kong is one of the most densely populated countries/dependencies in the world, with an overall density of more than 6,200 people per km² (that’s almost 7 times of the entire
And lastly, for Joga, excerpts from BJORK’s song Jóga:
“... State of emergency
How beautiful to be!
State of emergency
Is where I want to be
Er. Okay, forget it, rather pointless eh?
Just watch Ronaldinho, Ronaldo, Henry, Rooney and Ibrahimovic joga bonito, and believe that Joga Bonito is what you crave and relish everyday.