Logos #Tokyo2020

I love observing how shoe brands compete in the Olympics: Who are they sponsoring, what are the designs, and … where are the logos. Check these photos out: 

Photos of long jump athletes landing: 

Brands put their logos on the bottom of the shoes of long jumpers so the swoosh and the 3 stripes were literally in our faces.

Aerial shot of runners crossing the finish line: 

Nike was strategic and considered when it came to logo placements. Look at how they position the swoosh so you could still see the brand clearly from aerial shots.

Sideway photo of runners crossing the finish line:

Nike made sure the swooshes are both sides of the shoes. Look at Adidas and Puma, who didn’t put their branding visibly on both sides of the shoes. The difference was obvious.






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