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Realization from Scaling Up, the 📚

Posted on January 9, 2021

I finished the Scaling Up book. It was very underwhelming. I figured out why.

I was lucky I experienced most of what the book was explaining at Apple and Nike. I disliked many of the “scaled up” things, and so as I read through the Scaling Up book I could not stop thinking, “it takes a lot more than this in real life.”

I then also realised that most of us have never worked in environments where culture and process were established. To folks like me we took these for granted, and we forgot it took a lot of effort from a lot of folks to build those. This book was for those who needed to build them.

With that, I realise I have a lot more to offer than I thought.

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