Category: 6. 🎮🧠🖥🏀

This might sound very corny, but yea, follow your heart, and the money will come. I have heard this so many times, but recently yet another real life encounter reminded the truth in this corny sentence. A friend of mine, a true sneakerhead, is making big waves in the sneaker world. His love of sneakers…

The company I work for has this punishment thingy. I guess this is similar to many other consumer products companies. Any violations would result in some sort of punishments, be it delay of shipments, or reduction in cool products, etc. When I first joined the team, probably the third business related call was a complain.…

nike+. it is all over the place. when it was announced internally a couple weeks back, people in the office weren’t too thrilled about it. well, that’s because 1 most people in my office don’t run/workout and 2 they haven’t seen the power of our branding/marketing team. in just a few days, it is everywhere…

okay. I didn’t say that, because my unquestionable devotion to Mr. Bowerman and my love of the Waffle could spark worldwide (web) hatred and could cause severe terminal color blindness.

Today at APM there was a mini launch event of Nike’s world cup products. Well, to be more exact, the launch of Nike’s Joga Bonito campaign. Joga Bonito, is apparently a phrase in Brazil that literally means “play beautifully”. You know, to be honest (I am putting my job at risk by saying this …),…

This is going to be one boring blog, because I like to talk about things like shoes, video games, sneakers … XXI. the new generation. The newest Air Jordan. It is a cool looking shoe, and has received decent reviews so far. Every Air Jordan had a great commercial; Every commercial had a very strong…